SCAN & LEARN WITH
SMARTFACTS
IS BETTER FOR CONSUMERS AND BRANDS
SmartFacts® is a collaborative industry-led program creating harmonised ‘digital product labels’ for the Australian and New Zealand food and grocery sectors.
SmartFacts® bridges the gap between consumers and brands, digitally connecting them in real time during the shopping process. This enhances the consumer experience, improving trust and usage through the use of Next Generation Barcodes (like QR Codes powered by GS1).
CONSISTENT,
UP-TO-DATE PRODUCT INFORMATION
Up-to-date product information is vital for consumers and brands alike. Studies have shown maintaining accurate product data leads to increased trust, purchases, and customer satisfaction.
SmartFacts® makes this process easy for brands and consumers. Brands can update their data with the click of a button and certain attributes (including allergens and ingredients) can even be automatically updated from data pools such as the National Product Catalogue.
Consumers can access this up-to-date data in real time with a single scan, helping inform their decision-making and giving brands a competitive advantage.
ENDORSED BY MAJOR BRANDS
DESIGNED BY INDUSTRY,
FOR INDUSTRY
SmartFacts® is a collaborative industry- led program for creating harmonised ‘digital product labels’ in the food and grocery sector; jointly initiated by GS1 Australia, GS1 New Zealand, the Australian Food and Grocery Council (AFGC) and the New Zealand Food & Grocery Council for the Australian and New Zealand markets.
ONE LABEL, LIMITLESS POSSIBILITIES
Almost 60% of people worldwide scan a QR code every day. The use of QR codes isn’t just a novelty anymore, it’s a part of everyday life. SmartFacts® utilises this learnt behaviour to give consumers access to more of what they’re looking for through a single scan.
No longer do consumers need to worry about how to recycle a product, wonder where it was made or if the ingredients were sustainably sourced. SmartFacts®, through a single label, provides these answers, stories and more, building trust between consumer and brand.
A GS1 AUSTRALIA STUDY OF WHITE COLLAR CONSUMERS REVEALED:
90%
of shoppers have experienced an increase in transactional security through scanning a Next Generation Barcode.
89%
of shoppers are more likely to trust brands who use Next Generation Barcodes.
82%
of shoppers are more likely to scan a Next Generation Barcode on a Product.
GET IN TOUCH
To find out more about SmartFacts® and how you can join the initiative, please complete the form below. One of our team will then be in touch.
All information provided will be handled in compliance with GS1 Australia’s Privacy Policy. By submitting this request you agree to future communications from SmartFacts®. You can unsubscribe from electronic direct mail communications at any time by updating your preferences on the subscriber preferences page located at the base of any communication.